What are the advantages of using W3C standards?
If you fail to validate your website's pages based on W3C standards, your website will most likely suffer from errors or poor traffic owing to poor formatting and readability.
W3C web standards are optimized for interoperability, security, privacy, web accessibility, and internationalization. W3C's proven web standards process is based on fairness, openness, royalty-free, and they make the web work, for everyone!
Professionals write code that meets all the standards and validates so a good website does the same!